We find ourselves in a captivating paradox, in a space where the distinction between art and commerce becomes blurred, and in an environment where aesthetics prevail within the framework of late capitalism. Inspired by TBWA's 30-year journey, the “de-mold”exhibition navigates our path with the concept of disruption, exploring the subtle dialectic between aesthetics and critical thinking.
The exhibition prominently features the influences of deconstructionism, which embraces complexity and uncertainty, challenges traditional narratives and norms, and provokes the questioning of widely accepted spatial design approaches. To such an extent that the traditional concept of exhibition space with its white, neutral, and uniform aesthetics is disrupted in this exhibition. It has been reimagined through scattered white cubes, inviting viewers to contemplate the multiple meanings of symbols and encouraging them to transcend structural limitations with fresh perspectives.
The exhibition's title, “de-mold,” draws its metaphorical expression from the act of breaking molds, signifying breaking free from conventions, boundaries, and limitations. When examined conceptually, “De-mold” in English, with the “de” prefix, directly disrupts the state of conformity. Linguistically, it refers to breaking molds. Spatially, it involves the intervention of cubes into space. By engaging artists whose practices disrupt and shape the creative space, the exhibition aims to offer a multi-layered artistic expression.
In this interdisciplinary selection of artists who view tradition from a certain distance and transcend molds, the works of Ahmet Öğüt, Anouk Kruithof, Ali Kazma, Erinç Seymen, Büşra Çeğil, and Ahmet Rüstem Ekici & Hakan Sorar are featured, all interpreted through the lens of “disruption.” The exhibition presents artworks that focus on diverse and scattered concepts and production methods, providing a platform for artists to critically address contemporary issues through artistic expression.
Ayça Okay
*disruption, represents a creative approach aimed at breaking traditional norms and expected patterns, promoting innovation and challenging the existing order.
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